
The Woman Who Finishes™
Logo, Website, Social & Video for a Sold-Out Women's Conference · USA
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Healthgenic International Pvt. Ltd. is a healthcare company whose name already holds its two ideas: health, and the science it's built on. The logo had to feel natural and caring, while still looking at home on a lab coat and a factory wall.
We let it grow like a plant: one stem, two leaves and a pulse.
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It starts with the simplest sign in medicine, a cross. Here it stands upright like a young stem pushing out of the soil.
Two leaves sprout from the top: natural care, new growth, a company that's still growing.
The right arm of the cross keeps going and turns into a pulse. Nature on one side and medicine on the other, joined in a single line.
The name is split by colour. Health comes first, in the same green as the mark, and genic follows in a calm grey.
The mark had to stay simple enough to stitch onto a pocket and strong enough to stand outside a building.
Rooted in nature, with a pulse.
A mark with a clear idea at its root, built to work from a pocket to a building.