Calm and clean
- Lots of white space
- Banana leaf as the backdrop
- Plain, friendly type
- Red saved for the offer
Red
#E31E23
#E31E23
Sun orange
#EE7F1A
#EE7F1A
Ink
#2B2A29
#2B2A29
Sankalp & Sam's Pizza: two kitchens, one address
- Clients
- Sankalp, Sam's Pizza
- Sector
- Restaurants
- Scope
- Social media designs
- Where
- Sanand, Gujarat
Same address. Very different appetites.
Sankalp serves South Indian food. Sam's Pizza serves pizza and pasta. They share a building and a phone line in Sanand, so the same people see both in their feed. Each brand needed to keep its own voice, and every offer had to read in the second it takes to scroll past.
11designs
7with an offer on them
4just to make you hungry
2brands, 1 address
The feed test
Big on your screen. Tiny in the feed.
An offer post gets looked at full size by the people who approve it, and at thumbnail size by everyone else. So the offer is drawn big enough to survive the trip.
This post, right now: 210 px wide. Still reads 40% off.
The offers
Every offer, one order slip.
Each line on the slip is a real offer from these posts. Keep scrolling and the next one prints.
ItemOffer
- SPRegular pizza11am to 6pm₹79
- SPUnlimited offerDine in, take out₹250+
- SPSpecial lunch4 items, all taxes in₹199
- SPThe Unlimited OfferKids 180, lunch 260, dinner 290₹180+
- SPEvery pizzaEveryday, 11am to 6pm40% off
- SKÀ la carte lunch11am to 5pm25% off
- SK+SPMasala dosa / every pizzaOne flyer, both kitchens₹121 / 40%
The face does the reading
That shocked look tells you the price is low before you get to the number. Then 79 is the biggest thing on the page.
Regular pizza · ₹79A wavy line does the sorting
The hand-drawn line from the brand's everyday posts splits dine in from take out. The price sits underneath, on its own.
Unlimited offer · ₹250+Show the whole tray
Four things on the tray, each labelled by hand, then listed again beside the price. Nobody has to ask what's included.
Special lunch · ₹199Three prices first, the long list after
A long menu is hard to scan on a phone. So the three prices get a white bar of their own and the dishes wait below it.
The Unlimited Offer · ₹180+The offer gets a speech bubble
A yellow bubble carries the discount and a steaming pizza sits under it. Almost nothing else is allowed on the page.
Every pizza · 40% offSankalp changes the mood
White space, a banana leaf and clean type. It's a discount post too, but it would never be mistaken for one of Sam's.
À la carte lunch · 25% offThe one sheet they share
A single flyer, split down the middle: dosa on top, pizza below. Each half keeps its own colours and logo.
Masala dosa / every pizza · ₹121 / 40%Some posts don't sell anything.
Between the offers, these keep the food in front of people. No price, no deadline. Rough cut letters, wavy lines and a plate that fills the frame.
Loud and hungry
- Food fills the frame
- Hand-cut, uneven letters
- Wavy lines, rough circles
- Prices you can read from across the room
Yellow
#FFF003
#FFF003
Warm yellow
#FFD140
#FFD140
Maroon
#4F1A16
#4F1A16
Thank you.
Visit again.
Suramya Gold, Behind SBI Bank, Eklingji Road, Sanand 382110
Next Project
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