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Trust Trade
A logo for a company that looks after people's money.
- Client
- Trust Trade
- Sector
- Financial services
- Scope
- Logo design
About Trust Trade
Money moves on trust.
Trust Trade is a financial services company that helps people invest. From opening a demat account to equity, SIPs, mutual funds, bonds, commodities and IPOs, it puts a long list of products under one name.
So the logo had two jobs: look solid enough to hand your savings to, and simple enough that a first-time investor isn't put off. Trust comes first in the name, and it comes first in the logo too.
What Trust Trade does, in plain words.
- 01
Demat Account
Holds your shares and securities in electronic form.
- 02
Equity
Buying and selling shares in listed companies.
- 03
SIP
Investing a fixed amount on a regular schedule.
- 04
Tax Saving
Investments chosen with your tax bill in mind.
- 05
Bond
Lending to an issuer in return for interest.
- 06
Mutual Fund
Your money pooled with others and run by a fund manager.
- 07
Commodity
Trading goods such as metals, energy and farm produce.
- 08
MCX NCDEX
Access to India's two main commodity exchanges.
- 09
Portfolio Management Service
Your investments looked after by professionals.
- 10
Distribution of IPO
A way in when companies first offer their shares.
Read it like a chart.
- 01 · Support line
Everything stands on one line
Every letter and all three bars rest on exactly the same baseline. Nothing floats, and that's why the mark feels steady.
- 02 · Uptrend
Three bars, always rising
The simplest chart there is: each bar taller than the last. Green to orange to amber, read in the same direction as the name.
- 03 · Breakout
The frame is left open
The frame has a gap on its left side, and the word Trade walks straight through it. The name and the chart become one piece.
- 04 · Same colour
Trust and the top bar match
The word Trust and the tallest bar share one amber. Your eye starts at trust and finishes at the top of the chart.
Hoarding
Navy or light, it holds.
Four colours from the logo file.
The colour names are ours. Navy carries the weight, and the three bright colours are kept for the chart.
One mark, every size.
From a hoarding you read from a car park to an icon the size of your thumbnail. The frame and bars stay readable at all of them.
Trust first. Then trade.
Next Project
Does Your Logo Earn Trust?
A mark that looks as dependable as the service behind it, on every size and surface.