Freight and trucking out of Richmond, Virginia.
A trucking company talks to two very different people: the driver it wants to hire and the business whose freight it wants to move.
Lane 1: Drivers
Drivers scroll fast, so each post leads with the one thing they care about, in big type, with a truck front and centre. A QR code in the corner takes them straight to the application.
Lane 2: Shippers
Shippers want to know their freight is in good hands and what it will cost. The site lays out the services and the process, then brings them to a short quote form.
A single, scroll-driven page. Motion carries the visitor from one section to the next, the way a load moves from pickup to delivery.
Everything leads to the quote form, which asks what a dispatcher needs: shipment type, origin, destination, weight and delivery date.
Visit the live websiteIt opens with one word
Then the road runs to one form
Drivers and dispatchers are rarely at a desk, so the phone layout is its own design: services fold into a list, and the buttons stay big enough to tap with a thumb.
Social media designs and a website, built for the people you need to reach.
