Westport Healthcare Pvt. Ltd.

Client
Westport Healthcare Pvt. Ltd.
Sector
Pharma & healthcare
Scope
Logo design

One line has to say both things.

Westport Healthcare Pvt. Ltd. works in pharmaceuticals, where a name ends up on bottles, cartons, lab coats and factory walls. It needs to look precise enough to trust with medicine, and human enough to remember that medicine is about people.

So instead of adding a cross or a capsule, the logo uses the one sign everyone in healthcare already reads: a heartbeat.

WestportStep 04 / 04

The logo

How the mark works.

  1. 01 · A square

    Start with order

    A plain square is steady and exact: batches, records, rules. It's what you want from anyone who makes medicine.

  2. 02 · A heartbeat

    One line cuts through

    A single heartbeat runs through the square and splits it into two colours. Now the shape has a pulse.

  3. 03 · A letter

    The line is a W

    Look at the cut on its own. It rises and falls in the shape of a W, so the initial and the idea are one drawing.

  4. 04 · Two colours

    Calm and life

    Deep teal keeps things clinical and calm. Crimson brings in the warmth of blood and life. Both come straight from the logo file.

Westport Teal
#005573
Pulse Crimson
#B8344E
In use

The pulse runs through everything.

A logo for a healthcare company has to hold up from a vial label to the front of a building. Follow the line down the page.

Head officeBig enough to find from the road, simple enough to build in raised letters.
CartonsA wave taken from the cut gives the pack its colour band.
Bottles & vialsThe mark stays clear even on the smallest label.
Production lineOn the factory wall, next to the people and machines doing the work.
Lab coatStitched at chest size, the square and its cut still read.
ReceptionLit from behind, the first thing a visitor sees.
Exhibition standTeal and crimson carry a whole stand, with the logo used three times at three sizes.

A steady line, with a heartbeat in it.

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Does Your Logo Have a Pulse?

A mark with one clear idea in it, built to work on every label, wall and uniform.

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